User Research

Understand the context and requirements of target groups for custom solutions.

“User research pays off. Deeper knowledge of a target group prevents misconceptions and lets marketable solutions be developed efficiently.

Products and services developed in this way better meet user needs and thus have a higher chance of success on the market.

User research is the core of human-centered development.”

Our range of tools for user research includes:

Qualitative Studies
Video Ethnographic Studies
Observations, User Experience Studies (Co-Exploring/Shadowing)
Test Trials (Walkthroughs)
Development of User Profiles and Personas
Mystery Checks
Competition Studies

Interaction-Design

Create interaction that makes sense in every moment of contact with the target group.

“Interaction is omnipresent in our daily life. Interaction design is the active creation of exchange between people and businesses as well as their products and services.

Good interaction design increases the efficiency, effectiveness and usability of products and services. It makes them human, pleasant and desirable for their users and operators.”

We offer the following interaction design approaches:

Design Research
Ideation
Solution Development, Concept and Design
Storyboards
Visualizations and Prototypes (Mockups, Wireframes, 3-D)
Design Consulting and Art Direction
Quality and Design Management

User Tests

Test products and services with real users to continually optimize them through to marketability.

“User tests help detect and eliminate mistakes by an early stage of development, prior to production.

We use experiential prototypes and simulations that can be evaluated for problems or conceptual weakness, protecting against costly post corrections and market failure.

Products and services that already have been launched can also be neutrally evaluated in user tests, showing potential for optimization or even innovation. ”